The third transnational DECRA meeting in Pula
In cooperation with French Federation of European Cultural Routes, Tourism Office Pula, Croatian Chamber of Economy and Danube Competence Center the third transnational meeting of ERASMUS + project DECRA (Developing European Cultural Routes for All) took place between 17-19th April in Pula, city located on the Roman Emperors and Danube Wine Route.
Continuing the topic from the meeting in Forli, practical implementation of Faro convention- its two specific aspects were analysed during the meeting: valorisation of local heritage and connection between the culture and tourism.
During the first day of the event and after the opening speech of president of Pula County Chamber Ms. Jasna Jaklin Maletic, twenty-two participants had a chance to present themselves and the cultural routes they represent. On behalf of Roman Emperors and Danube Wine Route, the member of Scientific Committee of the Route Mr. Bora Dimitrijevic presented the Roman UNESCO locality Felix Romuliana. Afternoon was reserved for a short, guided tour to the major touristic attractions, tasting of the local wines and presentation of the COME IN project which goal is the improvement of accessibility to the cultural highlights and inclusion of local communities.
Second day was reserved for the workshop with tour operators. Moderated by tourism expert from the University of Libertas Ms. Vlasta Klaric the workshop gathered twenty-two representatives of cultural routes on one side and the same number of touristic agencies on the other, with goal to see the connection between the culture and tourism. President of Destination Management Companies of Dalmatia Mr. Jurica Glavina presented Split B2B event, while manager of Uniline Company Mr. Edvin Juric shared his knowledge on how to present cultural heritage on international market more efficiently. The discussion provided important insight on discrepancy in perception of cultural tourism that exists between the cultural tourism representatives and tour operators working on the market. At the same time, discussion led to constructive exchange that helped to narrow down this existing gap and create potential for further cooperation.
Second part of the day was reserved for the lecture on Faro Convention, during which Ms. Isabelle Brianso from the University of Avignon answered major questions related with the convention – What is the Faro Convention? How it relates with cultural routes and what is the relation between Faro Convention and UNESCO heritage. This session was especially useful for better understanding of the convention, highlighting its creative and dynamic character based on the fact that local communities are actually the ones who can define what the (local) heritage and, thus, work further on its valorisation.
In line with these conclusions, group had a chance to visit island of Brijuni, on which important natural and historical heritage is located. The excursion inspired the discussion that happened during the morning of third day. The different experiences participants had during the visit to the island were excellent introduction to the workshop in which participants exchanged the overall experience from the previous three days.
End of the meeting took place in the sub terrain of the Pula Arena, where battles of the gladiators were presented, providing a chance for participants to experience the culture of the Ancient Rome in real time.